Meanwhile, Hole.io is free, and it hit the App Store, Google Play and desktops in June. After six years of development, Esposito has recently been ramping up his marketing efforts - Donut County is due to hit iOS, PC and Mac this year, and it'll be a reasonably priced premium title, meaning it won't be free-to-play. His latest project is Donut County, a game in which players control a hole in the ground that grows bigger as it eats the surrounding environment.Įsposito had this 'hole in the ground' idea and began working with the mechanic in 2012, and since then Donut County has evolved into a story-driven game celebrating the sights of Los Angeles in a clean, pastel-art style. It's a simple, clever idea, but it didn't come from Voodoo.īen Esposito is a Los Angeles game developer who's made a name for himself working on indie hits The Unfinished Swan and What Remains of Edith Finch. Players control holes in the ground that grow bigger as they consume objects on a city street. Take one of Voodoo's latest titles for example: Hole.io. But in the eyes of many independent developers and their fans, Voodoo is a shady beast constantly hunting for scraps of game ideas that it can quickly transform into profit. In May, Goldman Sachs invested $200 million in the publisher.įinancially, Voodoo is crushing it. Voodoo games generated 300 million downloads in 2017, and that figure is on track to hit 1 billion this year.

1 publisher on the App Store in terms of downloads with more than 150 million monthly active users. Today, Voodoo is a ubiquitous name in mobile gaming it's the No.

Voodoo proudly describes itself as a company that 'develops and publishes highly casual mobile games' - not just casual, but highly so. You can disable notifications at any time in your settings menu.

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